Our brands
Neversecond
Neversecond was founded in 2020 by four competitive endurance athletes. Our mission is to bring everyday athletes the same performance nutrition products and nutritional guidance that world champions and Olympians receive. We leverage science to achieve this. We believe that if something cannot be scientifically verified through multiple research studies, it should not be in our products. All Neversecond products are tested for efficacy on our athletes, our teams and in our lab to ensure that they are always the best they can be. All Neversecond products are free of banned substances.
TEAM JUMBO-VISMA
The #1 ranked team on the World Tour
TEAM BAHRAIN VICTORIOUS
The #1 Team at the 2021 Tour de France
EF EDUCATION-EASYPOST
UCI's Most Unconventional Team
Gold Nutrition
QUALITY NUTRITION,
ANYTIME,
ANYWHERE.
We want to create quality products that suit every moment of our life in any part of the world.
INSPIRE PEOPLE THROUGH NUTRITION
We’re commited with our heart and mind and inspire people to do the same. We believe that nutrition has the power to inspire changes, achievements and desires, that’s why everything we do is tailor made.
Beet It Sport
Beet It Sport is part of James White Drinks, which for over 30 years has been tasting, testing and experimenting to bring you the most natural and delicious range of juices. Most of our beetroot juice is pressed and bottled deep in the Suffolk countryside at our James White Drinks factory.
Over the last decade, our Beet It Nitrate 400 shots (specifically their 400mg natural nitrate content) have been used in over 300 independent scientific studies worldwide. Beet It Sport is used by an extraordinarily high percentage of the worlds sporting elite; including teams in English Premier League, Spanish La Liga, International Rugby Union, NFL, NBA, MLS, NHL and individual Olympic and Paralympic athletes from a range of sporting disciplines.
When you are testing the limits of endurance, give yourself no excuses, Beet Your Personal Best!